Mascara adverts displaying Kate Moss sporting "site visitors stopping" eyelashes have been banned after complaints that the supermodel's lashes were false.
The magazine and TV adverts for Rimmel stated that the 'Magnif'eyes mascara' produced 70 per cent extra lift, with a 'unique vertical life brush' helping wearers 'get the London look'.
Moss options in each the magazine ad and the TV commercial - but two viewers complained that they did not imagine her eyelashes had been real and that the ads exaggerated the impact of the mascara
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